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B2B Lead Generation and Growth Marketing Manager

The Leaf Chronicle

The Leaf Chronicle

Marketing & Communications, Sales & Business Development
United States · Remote
Posted on Saturday, February 10, 2024

Web Strategy & Growth Marketing Manager - B2B Marketing

United States ● Virtual Req #40515
Friday, February 9, 2024
Gannett Co., Inc. (NYSE: GCI) is a subscription-led and digitally-focused media and marketing solutions company committed to empowering communities to thrive. With an unmatched reach at the national and local level, Gannett touches the lives of millions with our Pulitzer Prize-winning content, consumer experiences and benefits, and advertiser products and services.

Our current portfolio of media assets includes The USA TODAY NETWORK, which includes USA TODAY, and local media organizations in 43 states in the United States, and Newsquest, a wholly-owned subsidiary operating in the United Kingdom. We also own digital marketing services companies under the brand LocaliQ, which provide a cloud-based platform of products to enable small and medium-sized businesses to accomplish their marketing goals. In addition, our portfolio includes one of the largest media-owned events businesses in the U.S., USA TODAY NETWORK Ventures.
Gannett open roles are featured on various external job boards. When applying to a position at Gannett, you should be completing an application on Gannett Careers via Dayforce. Job postings directing you to complete an application on other external sites may not be valid.

To connect with us, visit www.gannett.com

Gannett’s B2B Marketing team is looking for a Web Strategy & Growth Marketing Manager to join our growing team. Reporting into the Director of Marketing, this team member will support our ambitious vision of driving growth and retention of our b2b business.

The Web Strategy & Growth Marketing Manager is responsible for leading the digital and website strategy to promote USA TODAY Network’s media and advertising business solutions.

Individuals in this role will possess strong product expertise in digital marketing solutions (specifically website strategy, PPC, social and digital display platforms) and will collaborate with leadership to deliver results to meet our business needs and maximize our return on investment.

RESPONSIBILITIES:

· Drive awareness of the Gannett’s business media solutions through a robust performance and brand marketing strategy across website, paid social, paid search, programmatic display and OTT.

· Develop website strategy that leads to new customer acquisition inquiries for USA TODAY Network advertising solutions

· Identify growth opportunities and drive channel optimization for client solutions, building a culture of innovation and data-driven experimentation.

· Works collaboratively with marketing and other company teams across a variety of media.

· Provide recommendations for all media planning, briefing, reporting, and optimization for brand campaigns across all paid channels

· Proactively come to the table with new platforms to test that align with audience insights and growth goals

· Aggressively optimize paid social programs; and test, iterate and grow other digital ad platforms (i.e. Facebook, Instagram, TikTok, etc).

· Work cross-functionally to execute initiatives like product launches and seasonal/key marketing campaigns.

· Design and construct web pages, emails and digital marketing pieces. .

· Collaborate with team members, including graphic designers, to design creative concepts and wireframes with business goals in mind, and turn mockups into functional web pages.

· Building website front-end and conducting website performance tests.

· Analyzing website performance and troubleshooting errors.

· Provide support to ongoing reporting of performance metrics to Marketing team members, including senior leadership.

· Work closely with other Marketing Operations team members to develop and maintain processes to execute campaigns and ensure proper tracking is in place for reporting.

· Assist with other Marketing and Sales-related initiatives as needed.

QUALIFICATIONS:

· Bachelor’s Degree in Marketing, Business, Web Design or a related field

· 5+ years demonstrated experience leading a performance marketing strategy (especially Meta, TikTok, YouTube, Search, and Programmatic) with a CPA performance marketing framework and hands-on experience

· Strong web analytical skills across Meta, TikTok, Google, Shopify, Email, etc.

· Experience driving growth for a brand

· Experience interactive digital/web design experience

· Comprehensive knowledge of Mac and PC web design environments

· Knowledge of web IDE applications for integrated development including Dreamweaver, Coda, or similar

· Knowledge of Photoshop, Adobe Creative Suite, Illustrator, or other drawing applications

· Knowledge of typography, design, and basic graphic illustration techniques

· Knowledge of coding languages including HTML/CSS, and JavaScript

· Knowledge of progressive enhancement techniques including animation and effects using CSS or JavaScript, media queries, and responsive design

· Ability to analyze and structure data, turn data into insights, and insights into actions that assist with decision-making

· A passion for using data to drive business decisions and desire to measure performance

· Ability to collaborate and work effectively in a fast-paced environment with rapidly changing requirements and shifting priorities.

· Self-starter but able to take direction, ability to work both independently and as a team player

· An enthusiastic, take-charge attitude, coupled with a desire to collaborate and learn.

#LI-REMOTE

#LOCALiQ

#LI-LL!1

The annualized base salary for this role will range between $68,400and $140,000. Variable compensation is not reflected in these figures and based on the role, may be applicable. Exact compensation may vary based on skills, experience, location, and union representation, if applicable.

Gannett Co., Inc. is a proud equal opportunity employer committed to building and maintaining a diverse workforce. As such, we will consider all qualified applicants for employment and do not discriminate in connection with employment decisions on the basis of an applicant or employee’s race, color, national origin, ethnicity, ancestry, citizenship status, sex, gender, gender identity, gender expression, religion, age, marital status, personal appearance (including height and weight), sexual orientation, family responsibilities, physical or mental disability, medical condition, pregnancy status (including childbirth, breastfeeding or related medical conditions), education, genetic characteristics or information, political affiliation, military or veteran status or other classifications protected by applicable federal, state and local laws in the jurisdictions where Gannett employs employees. In addition, Gannett Co., Inc. will provide applicants who require a reasonable accommodation, as a result of an applicant’s disability or religion, to complete this employment application and/or any other process in connection with an individuals’ application for employment with Gannett Co., Inc. Applicants who require such accommodation should contact Gannett Co., Inc.’s Recruitment Department at Recruit@gannett.com.

Other details

  • Job Family Marketing
  • Job Function Digital Marketing
  • Pay Type Salary
  • United States
  • Virtual
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