Job Openings


Promotions Marketing & Communications Manager

The Leaf Chronicle

The Leaf Chronicle

Marketing & Communications
United States · Remote
Posted on Wednesday, February 7, 2024

Promotions Marketing & Communications Manager

United States ● Virtual Req #40816
Tuesday, February 6, 2024
Gannett Co., Inc. (NYSE: GCI) is a subscription-led and digitally-focused media and marketing solutions company committed to empowering communities to thrive. With an unmatched reach at the national and local level, Gannett touches the lives of millions with our Pulitzer Prize-winning content, consumer experiences and benefits, and advertiser products and services.

Our current portfolio of media assets includes The USA TODAY NETWORK, which includes USA TODAY, and local media organizations in 43 states in the United States, and Newsquest, a wholly-owned subsidiary operating in the United Kingdom. We also own digital marketing services companies under the brand LocaliQ, which provide a cloud-based platform of products to enable small and medium-sized businesses to accomplish their marketing goals. In addition, our portfolio includes one of the largest media-owned events businesses in the U.S., USA TODAY NETWORK Ventures.
Gannett open roles are featured on various external job boards. When applying to a position at Gannett, you should be completing an application on Gannett Careers via Dayforce. Job postings directing you to complete an application on other external sites may not be valid.

To connect with us, visit www.gannett.com

JobTitle: Promotions Marketing & Communications Manager

Department: Promotions

Reports To: Rebecca Capparelli, Vice President of Promotions

Position Overview:

The Promotions Marketing & Communications Manager is critical role in the leadership of the Gannett/USA Today Network Ventures and Promotions Division. This dynamic and creative individual will lead the development of marketing materials and sales strategies in collaboration with the sales organization to effectively execute initiatives, drive sales, generate new business growth, and increase revenues. This role includes identifying consumer and competitive trends to support development of revenue growth opportunities.

Core Responsibilities:

  • Collaborate closely with the Vice President of Promotions on strategy and development of compelling promotional campaigns that strengthen sales efforts, drive increased revenues, and capitalize on trending and seasonal opportunities.
  • Craft impactful high-level sales proposals for promotional campaigns that create a narrative to communicate the value of promotions to our advertisers, target sales objectives, support client initiatives, and engage consumer target audiences.
  • Oversee the development, deployment and utilization of promotions sales materials and resources to Sales Essentials for the sales organization.
  • Stay informed on evolving design and marketing trends, incorporating fresh ideas and approaches into our sales collateral and resources.
  • Collaborate with Promotions Vice President and Regional Promotions Directors to gather feedback and insights that contribute to continuous improvement of sales collateral and resources, and identify growth areas.
  • Lead communications and engaging content creation for monthly promotions calls, including marketing strategies to upsell clients and accelerate lead generation, activate new business, generate recurring revenues with proven programs, and meet quarterly and ongoing revenue goals with timely opportunities and gap closers.
  • Execution of all communications pertaining to promotions, ensuring all messaging and updates align with the overarching promotions strategies to maximize impact.
  • Develop and distribute weekly Promotions Scorecard, providing revenue reporting and updates for both Promotions and Communities Choice initiatives.
  • Development of comprehensive promotions training and education to empower sales reps with in-depth promotions knowledge and processes, and equip them with ready-to-go collateral to be effective in sales proposals.
  • Collaborate on cross-team initiatives, working closely with other departments to synergize efforts, share insights, and drive successful project outcomes.
  • Engage in close collaboration with sales teams and senior staff on the ideation and development of campaign mocks and live landing pages for high-profile client proposals.


  • Bachelor’s degree from an accredited university or college
  • Minimum of 7 years of Brand/Marketing experience; in media sales or related industry preferred
  • Ability to prioritize and execute critical tasks in a complex and continually changing environment
  • Strong interpersonal, communication and presentation skills
  • Proven ability to effectively manage multiple projects in a dynamic environment
  • Demonstrated strategic thinking skills and proven ability to balance short and long term objectives
  • Collaborator with a demonstrated ability to lead cross functional teams
  • Strong analytical skills with high attention to detail
  • Proficiency with Microsoft Office applications with a focus on PowerPoint
  • Proficient in Adobe Creative Suite software
  • Ability to create visual concepts to communicate ideas that inspire, inform, and captivate consumers
  • Proven graphic design experience

The annualized base salary for this role will range between $45,000 and $92,000. Base compensation is reflective of many factors, including, but not limited to, the market in which one lives/works, individual education level, skills, certifications and experience. Note: variable compensation is not reflected in these figures and based on the role, may be applicable.


Gannett Co., Inc. is a proud equal opportunity employer committed to building and maintaining a diverse workforce. As such, we will consider all qualified applicants for employment and do not discriminate in connection with employment decisions on the basis of an applicant or employee’s race, color, national origin, ethnicity, ancestry, citizenship status, sex, gender, gender identity, gender expression, religion, age, marital status, personal appearance (including height and weight), sexual orientation, family responsibilities, physical or mental disability, medical condition, pregnancy status (including childbirth, breastfeeding or related medical conditions), education, genetic characteristics or information, political affiliation, military or veteran status or other classifications protected by applicable federal, state and local laws in the jurisdictions where Gannett employs employees. In addition, Gannett Co., Inc. will provide applicants who require a reasonable accommodation, as a result of an applicant’s disability or religion, to complete this employment application and/or any other process in connection with an individuals’ application for employment with Gannett Co., Inc. Applicants who require such accommodation should contact Gannett Co., Inc.’s Recruitment Department at Recruit@gannett.com.

Other details

  • Job Family Marketing
  • Job Function Marketing Support
  • Pay Type Salary
  • United States
  • Virtual
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