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Growth Marketing Manager, Paid Search and Programmatic

The Leaf Chronicle

The Leaf Chronicle

Marketing & Communications, Sales & Business Development
United States · Remote
Posted on Thursday, February 1, 2024

Growth Marketing Manager, Paid Search and Programmatic

United States ● Virtual Req #40678
Wednesday, January 31, 2024
Gannett Co., Inc. (NYSE: GCI) is a subscription-led and digitally-focused media and marketing solutions company committed to empowering communities to thrive. With an unmatched reach at the national and local level, Gannett touches the lives of millions with our Pulitzer Prize-winning content, consumer experiences and benefits, and advertiser products and services.

Our current portfolio of media assets includes The USA TODAY NETWORK, which includes USA TODAY, and local media organizations in 43 states in the United States, and Newsquest, a wholly-owned subsidiary operating in the United Kingdom. We also own digital marketing services companies under the brand LocaliQ, which provide a cloud-based platform of products to enable small and medium-sized businesses to accomplish their marketing goals. In addition, our portfolio includes one of the largest media-owned events businesses in the U.S., USA TODAY NETWORK Ventures.
Gannett open roles are featured on various external job boards. When applying to a position at Gannett, you should be completing an application on Gannett Careers via Dayforce. Job postings directing you to complete an application on other external sites may not be valid.

To connect with us, visit www.gannett.com

The Growth Marketing Manager, Paid Search and Programmatic will be responsible for managing paid search and programmatic marketing campaigns and customer acquisition strategies. This role will be integral to our goal of driving new subscriptions for our 200+ local markets. The ideal candidate will be highly strategic, and collaborative, and have a thorough understanding of customer acquisition and paid media. They should know how to best optimize campaigns and continuously learn from results. The Growth Marketing Manager must be willing to dive into performance and strategy on a day-to-day basis--evaluating and enhancing campaigns while ensuring both short- and long-term goals are met.

Base Salary Range: $63,000 to $83,000/annually

Duties and Responsibilities

  • Oversee the strategy, execution, and optimization of paid search and programmatic campaigns, tools, and platforms--working independently, with an agency, and with others internally
  • Collaborate with the local marketing team on market-specific campaign approaches and analysis
  • Contribute to marketing campaign briefs with relevant channel needs, including creative asset guidance, copy requests, and asks related to testing
  • Meet with internal and external partners and stakeholders on an ongoing basis to review new opportunities, plans, and results
  • Monitor campaign KPIs daily to make proper adjustments and recommendations
  • Develop and run ad-hoc reports and analysis to answer key business questions as needed
  • Support the delivery of reporting materials, reports, and presentations
  • Collaborate with other teams such as Product and EDM to ensure proper tracking and reporting
  • Maintain awareness of the latest digital marketing trends and platforms to bring new ideas to the table
  • Contribute to channel testing roadmaps and execution


  • Bachelor’s degree and/or relevant experience
  • 5+ years developing and driving paid search and programmatic strategy, preferably for a complex and digitally-focused organization with multiple DTC brands or products
  • Ability to interpret data to inform actionable insights that inform campaign strategy
  • Demonstrated strength in analytical skills, including budget allocations
  • Ability to effectively communicate cross-functionally with all levels
  • Ability to prioritize tasks and projects appropriately, understanding what involves the most urgency
  • Efficient in MS Office Suite, most notably PowerPoint and Excel

Preferred Qualifications

  • Experience analyzing and manipulating different data sets
  • Experience working with agencies
  • Understanding of tracking applications (tags/pixels, APIs)
  • Experience with Google Analytics

Remote work is an option. The Eastern time zone is preferred.



The annualized base salary for this role will range between $45,000 and $92,000. Base compensation is reflective of many factors, including, but not limited to, the market in which one lives/works, individual education level, skills, certifications and experience. Note: variable compensation is not reflected in these figures and based on the role, may be applicable

Gannett Co., Inc. is a proud equal opportunity employer committed to building and maintaining a diverse workforce. As such, we will consider all qualified applicants for employment and do not discriminate in connection with employment decisions on the basis of an applicant or employee’s race, color, national origin, ethnicity, ancestry, citizenship status, sex, gender, gender identity, gender expression, religion, age, marital status, personal appearance (including height and weight), sexual orientation, family responsibilities, physical or mental disability, medical condition, pregnancy status (including childbirth, breastfeeding or related medical conditions), education, genetic characteristics or information, political affiliation, military or veteran status or other classifications protected by applicable federal, state and local laws in the jurisdictions where Gannett employs employees. In addition, Gannett Co., Inc. will provide applicants who require a reasonable accommodation, as a result of an applicant’s disability or religion, to complete this employment application and/or any other process in connection with an individuals’ application for employment with Gannett Co., Inc. Applicants who require such accommodation should contact Gannett Co., Inc.’s Recruitment Department at Recruit@gannett.com.

Other details

  • Job Family Marketing
  • Job Function Marketing Support
  • Pay Type Salary
  • Min Hiring Rate $63,000.00
  • Max Hiring Rate $83,000.00
  • United States
  • Virtual
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