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Media Strategist

The Leaf Chronicle

The Leaf Chronicle

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Marketing & Communications
United States · Remote
Posted on Tuesday, January 30, 2024

Media Strategist

United States ● Virtual Req #40480
Monday, January 29, 2024
Gannett Co., Inc. (NYSE: GCI) is a subscription-led and digitally-focused media and marketing solutions company committed to empowering communities to thrive. With an unmatched reach at the national and local level, Gannett touches the lives of millions with our Pulitzer Prize-winning content, consumer experiences and benefits, and advertiser products and services.

Our current portfolio of media assets includes The USA TODAY NETWORK, which includes USA TODAY, and local media organizations in 43 states in the United States, and Newsquest, a wholly-owned subsidiary operating in the United Kingdom. We also own digital marketing services companies under the brand LocaliQ, which provide a cloud-based platform of products to enable small and medium-sized businesses to accomplish their marketing goals. In addition, our portfolio includes one of the largest media-owned events businesses in the U.S., USA TODAY NETWORK Ventures.
Gannett open roles are featured on various external job boards. When applying to a position at Gannett, you should be completing an application on Gannett Careers via Dayforce. Job postings directing you to complete an application on other external sites may not be valid.

To connect with us, visit www.gannett.com

Gannett / USA TODAY NETWORK is seeking a talented Media Strategist to join the Gannett Brand Marketing team. Our brand team sits at the intersection of our cross-functional teams, building our brand strategy and leading initiatives that build authentic relationships with consumers. We are looking for a marketer who can develop and execute media plans for the brands in our portfolio. You will be planning and executing campaigns across social, emerging channels, OOH, and any channels that are the right space for the stories our brand marketing team is trying to tell. We building this discipline from the ground up, so you will be required to develop and execute marketing plans for our campaigns.

The position will report to the Sr. Director, Brand Marketing.

Your Responsibilities:

  • Support creative brainstorming and planning with our brand strategy and creative teams with a bias toward differentiated media opportunities.

  • Media planning across social, video, OTT, audio, mobile, and owned channels.

  • You are a persuasive strategist with the ability to share strategic media plans with leadership for buy-in.

  • Organize and buy all of the media associated with our media plans.

  • Produce meaningful KPI dashboards and deliver multi-channel performance reports with actionable insights

  • Analyzing advertising performance data and extracting actionable insights

  • Note that this role is not a data analyst role, but this role will work in partnership with our Enterprise Data Management team to build these tools.

  • You harbor a learning mindset and critical thinking skills. Your curiosity and passions keep you updated on media tools, practices, opportunities, and applications in paid media environments, and appropriately apply that knowledge to develop impactful media plans.

What you bring:

  • 5-7 years of experience in hands-on digital and traditional media planning and execution

  • Deep Knowledge of targeting, segmentation, emerging media, and experience with media buying tools.

  • Strong ability to articulate media strategy and fresh ideas

  • Proficiency in social advertising platforms - Meta, Google, TikTok, etc.

  • Experience finding and executing unique brand activations - unique OOH, experiential, creators/influencers, and brand partnerships that drive media value.

  • You are an empathetic marketer who can build relationships with our partner organizations - content, product, data, and can guide these groups along our media process.

  • A positive attitude and the ability to reframe challenges and feedback as opportunities and pivot accordingly.

  • Impeccable attention to media plan detail, ability to multi-task, and execute plans on time in a fast-paced environment.

  • Good oral and written communication skills.

  • All-around team player with experience collaborating with cross-functional teams

  • Proficient in Microsoft Office products including Word, Excel, PowerPoint, and Outlook



The annualized base salary for this role will range between $59,400 and $122,000. Base compensation is reflective of many factors, including, but not limited to, the market in which one lives/works, individual education level, skills, certifications and experience. Note: variable compensation is not reflected in these figures and based on the role, may be applicable.

Gannett Co., Inc. is a proud equal opportunity employer committed to building and maintaining a diverse workforce. As such, we will consider all qualified applicants for employment and do not discriminate in connection with employment decisions on the basis of an applicant or employee’s race, color, national origin, ethnicity, ancestry, citizenship status, sex, gender, gender identity, gender expression, religion, age, marital status, personal appearance (including height and weight), sexual orientation, family responsibilities, physical or mental disability, medical condition, pregnancy status (including childbirth, breastfeeding or related medical conditions), education, genetic characteristics or information, political affiliation, military or veteran status or other classifications protected by applicable federal, state and local laws in the jurisdictions where Gannett employs employees. In addition, Gannett Co., Inc. will provide applicants who require a reasonable accommodation, as a result of an applicant’s disability or religion, to complete this employment application and/or any other process in connection with an individuals’ application for employment with Gannett Co., Inc. Applicants who require such accommodation should contact Gannett Co., Inc.’s Recruitment Department at Recruit@gannett.com.

Other details

  • Job Family Marketing
  • Job Function Marketing Support
  • Pay Type Salary
  • Min Hiring Rate $80,000.00
  • Max Hiring Rate $120,000.00
  • United States
  • Virtual
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