Search Engine Optimization Analyst

United States ● Virtual Req #39732
Friday, October 20, 2023
Gannett Co., Inc. (NYSE: GCI) is a subscription-led and digitally-focused media and marketing solutions company committed to empowering communities to thrive. With an unmatched reach at the national and local level, Gannett touches the lives of millions with our Pulitzer Prize-winning content, consumer experiences and benefits, and advertiser products and services.

Our current portfolio of media assets includes The USA TODAY NETWORK, which includes USA TODAY, and local media organizations in 43 states in the United States, and Newsquest, a wholly-owned subsidiary operating in the United Kingdom. We also own digital marketing services companies under the brand LocaliQ, which provide a cloud-based platform of products to enable small and medium-sized businesses to accomplish their marketing goals. In addition, our portfolio includes one of the largest media-owned events businesses in the U.S., USA TODAY NETWORK Ventures.
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The SEO Analyst role will deliver best practice Search Engine Optimization (SEO) to web based local businesses. This role interfaces with internal and external customers, support teams, and others to deliver solutions that cater to our local SEO clients. This role demonstrates expert proficiency with online search and advertising technologies and web-based marketing techniques.

Job Summary:

The SEO Analyst will be responsible for implementing and managing Search Engine Optimization (SEO) solutions in support of the company’s SEO offerings

The candidate must be flexible and able to multitask across a variety of job duties, including the ability to:

  • Conduct keyword research, competitive analysis, content optimization, meta-tag creation, link development and other SEO related activities
  • Monitor and report on metrics such as page ranking, site traffic trends, effectiveness of site optimization etc.
  • Update website content and meta data via our proprietary CMS
  • Troubleshoot underperforming SEO profiles and provide a cost effective solution
  • Keep up to date on the latest SEO best practices, strategies and technologies
  • Proactively provide strategic recommendations applicable to clients’ business models, expectations, and goals
  • Build rapport with clients’ representatives through routine and scheduled interactions

Knowledge Skills and Abilities:

  • Strong understanding of SEO best practices
  • Working knowledge of web protocols, web application architectures and framework
  • 1+ years of demonstrated SEO experience with web development experience
  • Knowledgeable in HTML, CSS, and other SEO related technologies
  • Proven ability to improve organic search performance within major search engines
  • Experience with various tools including Google Analytics, AdWords, and Search Console
  • Strong analytical skills with the ability to solve complex problems
  • Effective oral and written business communication skills, including the ability to interact with customers and present concepts clearly to your audience
  • Strong organization and project management skills to manage multiple ongoing projects
  • Strong sense of ownership, drive and urgency
  • Self-starter with the ability to multi-task in a highly-demanding, fast-paced environment
  • Previous experience with web platforms such as WordPress, HubSpot, GoDaddy, Squarespace, Magento preferred

Key Competencies

  • Analytical abilities
  • Can quickly analyze issues to identify root cause
  • Able to evaluate large volumes of data to make inferences and recommendations
  • Strategic Perspective
  • Looks at multiple aspects when evaluating industry vertical performance
  • Can easily pose and suggest future technique scenarios
  • Able to discuss multiple aspects & impacts of issues and propose future options
  • Managing through System & Process
  • Can design practices, processes, and procedures to assist in SEO program management
  • Can work with other team members to accomplish common goals
  • Demonstrates excellent attention to detail
  • Possesses strong business ethics, is reliable and dependable

Customer Focus

  • Establishes and maintains effective relationships with clients
  • Seeks client feedback and incorporates it into future activities
  • Demonstrates dedication to meeting client expectations and requirements
  • Acts with customer in mind
  • Translates client needs into actionable goals and tasks
  • Educates clients on Best Practices and overall education of SEO
  • Cooperative team player with the ability to work independently
  • Has high energy, a confident manner


  • Bachelor’s Degree
  • 1+ years of work experience in a similar role or combination of education and experience
  • Demonstrated ability to optimize websites for SEO

About Us:

Are you looking for a company that values innovation, passion, and a healthy work/life balance? A job where you feel supported and appreciated? At LOCALiQ, we know our employees drive success, and we strive to create a thriving company culture where you’ll enjoy coming to work every day.

Here, you can walk through the halls and bump into our CEO, catch an inter-office ping pong tournament, or support a local cause with your fellow employees. Are you ready to join a company where you can have fun and work with some of brightest people in digital marketing?

Our mission is to help local businesses all over the world reach more local customers online. As a leader in powering online marketing for local businesses LOCALiQ has been recognized for outstanding products and exceptional employees, having won Google’s Quality Account Champion in North America and Google’s Innovation Champion Award in Canada. Our CEO, Sharon Rowlands, has won countless awards, most recently the Gold Stevie Award for Female Executive of the Year in the 13thAnnual Stevie Awards for Women in Business.



The annualized base salary for this role will range between $19,800 and $46,000.  Variable compensation is not reflected in these figures and based on the role, may be applicable. Exact compensation may vary based on skills, experience, location, and union representation, if applicable.



Gannett Co., Inc. is a proud equal opportunity employer committed to building and maintaining a diverse workforce. As such, we will consider all qualified applicants for employment and do not discriminate in connection with employment decisions on the basis of an applicant or employee’s race, color, national origin, ethnicity, ancestry, citizenship status, sex, gender, gender identity, gender expression, religion, age, marital status, personal appearance (including height and weight), sexual orientation, family responsibilities, physical or mental disability, medical condition, pregnancy status (including childbirth, breastfeeding or related medical conditions), education, genetic characteristics or information, political affiliation, military or veteran status or other classifications protected by applicable federal, state and local laws in the jurisdictions where Gannett employs employees. In addition, Gannett Co., Inc. will provide applicants who require a reasonable accommodation, as a result of an applicant’s disability or religion, to complete this employment application and/or any other process in connection with an individuals’ application for employment with Gannett Co., Inc. Applicants who require such accommodation should contact Gannett Co., Inc.’s Recruitment Department at

Other details

  • Job Family Marketing
  • Job Function Digital Marketing
  • Pay Type Salary
Location on Google Maps
  • United States
  • Virtual