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Chief of Marketing and Strategic Communications

Austin Peay State University

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Marketing & Communications

Clarksville, TN, USA

Posted 6+ months ago

Position Summary Information

Position Summary	The Chief of Marketing and Strategic Communications serves as the university’s chief storyteller and lead strategist for internal and external communications. As a key member of the senior leadership team, the position is responsible for shaping and delivering a consistent and compelling narrative about the university’s mission, values, and impact. This role leads the Office of Public Relations and Marketing, including Print Services, and collaborates closely with university leadership to develop integrated communication strategies that enhance institutional reputation, inform key stakeholders, and engage community partners. The Chief of Marketing and Strategic Communications ensures that communication efforts are coordinated, reflect the university’s goals, support its strategic initiatives, and foster a strong, unified voice across all platforms. Austin Peay State University is a four-year public, doctoral-level university, with six colleges and four Chairs of Excellence. The University has an enrollment of over 10,000 students and is located in Clarksville, Tennessee, a community of an estimated 180,000 people located approximately 40 miles northwest of Nashville, TN.
Primary Duties and Responsibilities	Strategic Storytelling & Messaging Develop and package stories that promote the university’s strengths, achievements, and values for both internal and external audiences. Identify opportunities to showcase faculty, student, and institutional success across various media platforms. Executive Communications Draft speeches, statements, and communications for the university president to internal and external constituencies. Assist the president and other senior leaders in effectively conveying complex or sensitive messages. Serve as the university spokesperson. Internal Communications Lead communication efforts that keep faculty, staff, and students informed, engaged, and aligned with the university’s goals and initiatives. Ensure appropriate and timely and dissemination of institutional news and updates. Community and External Relations Support the university’s engagement with community leaders, public officials, and regional stakeholders. Craft messaging that reinforces the university’s role and value as a public institution. Crisis and Issues Communication Develop and implement communication plans that address both positive and challenging circumstances. Provide clear and thoughtful messaging around institutional decisions, policy changes, and emergency situations. Leadership & Collaboration Provide vision and direction for the Office of Public Relations and Marketing. Supervise and mentor marketing and public relations staff. Collaborate with other members of the senior leadership team to ensure a coordinated, proactive communications approach across all university departments
Knowledge, Skills, and Abilities	Demonstrated ability to work collaboratively at the executive level. Demonstrated ability to collaborate with community leaders and other external stakeholders. Proven ability to communicate complex or sensitive information clearly and effectively. Ability to work some evenings and weekends for events or crisis response. Ability to travel when necessary.
Physical Requirements	Sedentary Work: Exerting up to 10 pounds of force occasionally and/or a negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects.
Required Minimum Qualifications	Bachelor’s degree in Communications, Public Relations, Journalism, Marketing, or a related field. A minimum of five (5) years of progressive experience in strategic communications in higher education or other non-profit institutions. Exceptional writing, editing, and storytelling skills. Experience managing crisis communication and high-profile messaging. Strong leadership and team management capabilities. Must live in or relocate to Clarksville, TN for the duration of employment. A background check will be required of the successful applicant. Preferred Qualifications: Master’s degree in Communication, Public Relations, Journalism, Marketing or a related field. Experience as an executive-level leader in higher education or other non-profit institutions. Have an understanding of how the university fits into the social, political, and economic environments of Clarksville and the state of Tennessee. Demonstrated success in brand management. Demonstrated confidence and clarity in public interviews.

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Chief of Marketing and Strategic Communications