| Position Summary | The Assistant Director of Athletics Strategic Communications and Branding is responsible for managing day-to-day communications and media relations for all 16 NCAA Division I sports, under the guidance of the Deputy Director of Athletics and Chief Operating Officer.
Austin Peay State University is a four-year public, doctoral-level university, with six colleges and four Chairs of Excellence. The University has an enrollment of over 9,000 students and is located in Clarksville, Tennessee, a community of an estimated 166,000 people located approximately 40 miles northwest of Nashville, TN.
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| Primary Duties and Responsibilities | - Act as the primary point of contact for print and electronic media, ensuring effective communication and relationship management.
- Function as an internal beat reporter, creating engaging and innovative content across written, video, social media, and graphic formats in collaboration with the External Operations team.
- Oversee and update the athletics department website, ensuring content is current and engaging.
- Craft and edit various departmental communication materials, including media guides, postseason publications, press releases, game notes, and website content.
- Collaborate with the athletics marketing team to amplify departmental stories through digital and social media platforms.
- Develop and write press releases, news features, and promotional content about coaches and student-athletes, distributing this information to the media and public via the athletics website and social media.
- Manage the nomination and promotion processes for student-athlete and coach awards.
- Maintain comprehensive historical records, statistics, and photographs, ensuring accurate documentation of department information.
- Support television, radio, and streaming broadcasts of games and events as needed.
- Oversee and manage the communications department budget.
- Travel with teams when required, supporting them during competitions and events.
- Perform other duties as assigned.
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| Knowledge, Skills, and Abilities | - Proficiency in operating personal computers and software (Outlook, Word, Excel, Adobe InDesign, Adobe Photoshop, etc.), as well as Ellucian Banner.
- In-depth knowledge of APSU, Atlantic Sun Conference (ASUN), and NCAA policies, rules, and regulations.
- Strong communication skills with the ability to interact effectively with diverse populations, university community, and the public.
- Ability to maintain confidentiality and handle sensitive information.
- Capacity to manage multiple tasks simultaneously and supervise personnel efficiently.
- Familiarity with NCAA and ASUN compliance requirements related to this role.
- Skilled in coordinating events and media interactions effectively.
- Willingness to travel and work extended hours, including nights and weekends, as needed.
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| Physical Requirements | - Sedentary Work: Exerting up to 10 pounds of force occasionally and/or a negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects
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| Required Minimum Qualifications | - Bachelor’s degree in journalism, public relations, marketing, or a related field.
- Minimum of five years of experience in sports information and/or media relations.
- Proficiency in Adobe Design Suite (InDesign, Photoshop, etc.), Statistical software, Microsoft Office, and Website Content Management Systems.
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